Storm the Norm
Much of a book’s success lies in a title or headline, which intrigues while clearly indicating the content of the pages inside. If the book title has the potential to become a catch phrase, so much the...
View ArticleBy The Book – A Boss’s Review
There is no greater honour than an ex-boss writing a review of a one-time direct report’s maiden book. That honour multiplies when the author in question has high regard for the boss and mentor in...
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The Travel Path of Content
A couple of months ago, I was invited to take part in a panel discussion at the Outbound Travel Mart (OTM) fair in Mumbai. Organized by TravHQ, the subject of the panel discussion was on “leveraging...
View ArticleStumped by OPPO
I watched a cricket match in its entirety last night (India vs. Pakistan at Eden Gardens, Kolkata) after perhaps the last ICC One-Day Cricket World Cup. Usually, it is only on such occasions that I...
View ArticleIn a Relationship. Really?
Tring….trrrriiing….trrriiiiing. “Hello.” “Mr. Lata Subramanian?” “Do I sound like a man to you?” “Sorry, am I speaking to Mrs. Lata Subramanian?” “Please don’t assume my marital status. It’s Ms.”...
View ArticleGuy On The Sidewalk
The Guy on the Sidewalk. Aren’t we all? There we stand, always gazing at the teeming masses around us jostling for space and a spot in the sun. That fact alone is probably reason enough to pick up a...
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To the Right and the Left of a Woman
To the right of a woman are people who believe that she should not emerge out of her veiled existence. To the left of a woman are those who pledge to bestow her with equal status to a man. To the right...
View ArticleArmani and the Banana Leaf!
India, much like human society elsewhere, always had its own version of the Ton*. The country had its Maharajas, Maharanis, Rajkumars*, Rajkumaris*, Mantris*, Zamindars*, et.al. Collectively, the...
View ArticleAre you singing the age-old Corporate Mantra?
There has been a mantra that people in positions of power have had their minions sing from the time the Egyptian Pharaohs built their pyramids to the era when the London haut ton* had to simply raise...
View ArticleA Dance with the Corporate Ton
“What is someone like her doing in advertising?” This was the question asked by a puzzled Britisher who was the Managing Director of a leading multinational firm in India after he met her for the first...
View ArticleMoney is not a product!
Money is not a product. The world seems to have forgotten that, accounting for much of the mess it finds itself in. The mess, unfortunately, is hurting hard working, ordinary people more than anyone...
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Bajaj V: Stepping up India’s heartbeats!
After what seems like eons, a product concept caught my eye the other day and made my heart first soar with awe and then dance with joy. The awe was for the creative mind who conceived of a brand idea...
View ArticleA Letter to a Fellow Nomad
Dear Sunaina, As you know, it’s been a few months since I have been blogging. What you may not know is that I have been tearing my hair over a book I was writing. Well, last week, I finally managed to...
View ArticleWarm up to climate change!
The BBC has reported that global temperatures in 2015 have increased by 1.02 C from the mean temperatures of the period 1850-1900*. I am not qualified to check the validity of this statement. But I can...
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Nightwatch
Lonely is the night, ’til the dawn of the sight, Light falls not at the bedside, But illumines a world inside, The only life that matters awakes, A whirling dervish of smiles and aches, Come...
View ArticlePandeymonium & Piyush Pandey
Piyush Pandey is a figure who rightfully stands tall and proud in the landscape of Indian advertising. With a string of blockbuster campaigns to his credit, Piyush has been a major catalyst in getting...
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Voices to Cheer!
There are two ways to raise your voice. One is in protest against injustice, intolerance and indifference. That matters because those who standby and keep quiet are as culpable as the perpetrators. The...
View ArticleA Letter to All My Fellow Indian Citizens
Dear Fellow Citizen of India, I am writing this letter to you because the time is here for us to arise from our slumber and recognize that our very existence is in some measure under grave threat. What...
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Wave Song
She felt a wave of longing. He experienced a swell of emotion rising in him like a tidal wave. Ever wondered where these phrases, which we use so unconsciously all the time, came from? Well, I think...
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Colour Me Green!
I am puzzled as to why the colour green is associated with envy, which is such a negative emotion! Unless it’s humankind’s way of saying that the species is envious of the beautiful green canvas...
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